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DIY Plant Hanger

Let your Passion Projects and Creative Business  finally bloom.

Crystallize your Visions, get clear with your Messaging and feel totally Authentic and in sync with your Offerings.

Let's work together to clear the clouds of uncertainty and overwhelm so you are deeply engaged with your Heart & Soul Projects or Business, your team, your customers & your community.

It’s fair to say, a dark cloud descended over the whole world, and acutely so on the Creative and Experience Industries. As with every challenge there are opportunities. This is a pivotal time for us Creatives and Experience service providers, now more than ever, to capture an emerging market that craves the less mundane, the off the beaten track, the out of the box ideas that resonate with their hunger for transformative safe and unique products, experiences and offerings. 


Thank God, in the Caribbean, we live in our slice of Paradise, that may be all that's keeping us sane, so as we look to emerge out the other side of the COVID tunnel, with so many COVID restrictions, requirements and certifications changing almost weekly. It is additionally daunting to figure out how to make the connection and engage with our customers. It is no wonder that stakeholders and business owners are feeling uncertain, worried and anxious and somewhat overwhelmed by it all. 


We believe, that for those of us in the Creative, Events, Tourism & Hospitality industries, the way to be relevant is to stay true to who you ARE... to more than pivot but to evolve, on every level, starting with yourselves, your stakeholders. To provide a unique brand of offering that cannot be replicated because after all, it IS based on YOU, from your Values, your inspiring lifelong Passions, your successful Past Experiences and those Talents and Skills you have honed over the years.


Gone are the days of Disneyfication and one-size-fits-all...

This is achieved by drilling down to your ideal Legacy-driven life, business, experiential service and product that you would love to embrace, create and deliver daily.

Maybe we can consider this era a blessing?

The dawning of an age of 'inside-the-box' reflection and renewal to lay the groundwork for 'outside-the-box' partner and colleague collaborations, so needed in industries well known for the constant pressures from 'deadlines', 'over-delivering on marketing promises' or the anxieties around serving up the 'tourist' dream, even before they have dreamt it.

That’s where we come in  with our personal wellbeing and business congruence coaching program

Clear Skies for  You.

Clear Skies for You
8 week coaching and mentoring program is your answer if you are in the
Creative and Experience Industries.

We provide a bespoke service to Creatives, Experiential, Hospitality & Tourism Service providers who have a dream of doing things differently with a deep sense of purpose and passion. We will guide and support you, through an immersive 8-week resilience-building consultation, coaching and mentoring program grounded on a balanced Body, Mind & Spirit (inside-the-box) approach to building your business strategy.

We look at the physical, mental and emotional health & wellbeing of you; the visionary and owner, management and team members or support network;

We will explore the congruence of your personal and business values with the services and products you offer;

and how these align and marry with the 'outside-the-box' needs and expectations of your tribe.

All to ensure that you have Congruence of Vision, Clarity of Message and Authenticity of Offering so you wake up each day feeling resolved and excited about every action and every step. And trust me, that is living with true bliss!

What you will be guided through:


  • Renew your personal 'WHY I’m IN', by bringing Clarity & Commitment to your personal and professional life and that of your supporting team

  • Review and re-energize the emotional and physical wellbeing of your most important assets, you and your Human Resource, to ensure you are all emotionally and physically resilient for your personal and professional lives.

  • Re-assess your desires and resources, that is, your goals and the strategies and tools you use to achieve them. Retooling as needed.

  • Understand what your Unique Experience Assets (UEA) are, these talents, skills, experience and passions, ensuring congruence with your ‘WHY’, your mission and vision.

  • Redefine your UEPS (Unique Experiential Products & Services) so you can serve your tribe with clarity, authenticity and sincere engagement. 

  • Develop your Personal ‘Life Legacy Statement’ and Company Mission Statement, a Manifesto that everyone celebrate.

  • Nurture a beautiful work life BALANCE when everything is aligned with a sustainable system.

What you will achieve in the 8 weeks:

  • Congruence of Vision,

  • Clarity of Message

  • Authenticity of Offering

  • Deep connection with your support network, your team and clients


You will have:


  • 4 GROUP coaching sessions,

  • Receive handouts and worksheets

  • Weekly prompts & videos


Prefer to take the private bespoke route?


You have the option to take a the Clear Skies Private Program, which includes, in addition to what you will experience above, 4 extra private 60 minute specialized coaching sessions covering all the areas of;

  • Mindset & Motivation of your post valuable assets, you and your team 

  • Creativity & Purpose,

  • Branding, Marketing & Sales,

  • Financial Planning & Risk Management and

  • Community & Environmental Impact​


Carla Armour at Harmony Villa, Dominica

Clear Skies for You. by Vetivert inc. will support you to be deeply congruent with your business, the Legacy you want to leave and the impact you want to have in your world!

More about Carla Armour

Mindset & Movement Coach, Artist & Caribbean Tourism & Hospitality Entrepreneur Carla Armour offers some ‘Me-time’ for dynamic hard-working Caribbean women in tourism.


She will guide you through physical and reflective activities to nurture, self-compassionate, self-respect and courage. Using easily accessible tools, simple tips and creative tasks, you will come away re-energized, refocused and renewed in body, mind & spirit.

Carla Armour supports people to be their healthiest, fittest most creative and courageous selves. Knowing first-hand that life can be a series of sometimes extreme challenges, she is an eternal optimist who is inspired by humanity’s potential. Admittedly she calls herself a ‘recovering perfectionist’ an obsession developed from decades of working in the Tourism & Hospitality Industry where 'over-delivering' on your marketing promises is ‘par for the course’. 

Carla was born & raised in Dominica and currently lives in England with working trips to Dominica. She is a Life Coach, Pilates Instructor, Personal Trainer, Artist & Creative Tourism Consultant with over 35 years’ experience in the  Services sectors as an Entrepreneur; in Health & Fitness, Arts & Culture, Hospitality & Tourism and NGO’s in the Caribbean (Dominica); New York City, US; Namibia and England. She is the founder and CEO, Coach/Consultant of both Carla Armour Ltd. (UK) and Vetivert Inc. (Dominica). Carla coaches high achieving women focusing on mindset  shifts, mind-body connections and the treatment of trauma and injury through Pilates and  resilience coaching pillars to cultivate values of self-compassion and self-integrity so they can get out of their way and step into their flow for consistent success and joy.


She holds an MA from the University of Brighton’s International Events & Tourism Management Faculty having written a thesis on Developing & Delivery Authentic Destination Experiences through Events from the Local Stakeholder Gaze. She also holds degrees and Professional Certifications from Parsons School of Design at The New School majoring in Fashion & Accessory Design, at The New York Restaurant School with Restaurant Management & a Chef Certification. With a lifelong fascination and involvement in health and fitness, Carla has also spent much of the past 17 years in her wellbeing practice, working and studying  mindset, goal setting and habit creation with a Life Coach qualification from New Insights Coach Training & The Coaching Academy; human anatomy and movement at Conscious Movement Education, South Africa to qualify as a Comprehensive Pilates Teacher & Master Training, with the Exercise Teachers Academy (SA) as a Personal Trainer and worked at Virgin Active, Windhoek, Namibia as Group Fitness Manager.


As a seasoned entrepreneur Carla Armour has worked within the Private, Public & NGO sectors for decades including as President of The Dominica Hotel & Tourism Association (DHTA), The Society for Heritage & Architectural Preservation & Enhancement, (SHAPE) and as a Board Directors on the National Development Corporation of Dominica, Picard Beach Cottages Resort Ltd, Anchorage td, Dominica Writers Guild and the Heart of Dominica Community Tourism Association. She has produced and hosted television and radio programs and culinary & cultural events and exhibitions. Carla has done international Marketing and Sales for Dominica’s Tourism industry for decades and has been featured in Caribbean, Namibian & East Sussex(UK) magazines, newspapers & TV which have highlighted her work and contributions. An award-winning performance poet and exhibiting visual artists. Over the years, she has also authored many promotional articles, chapters and sales tools for these various industries.

Photo of pastry
Being a productive courageous Artist
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